Areas of Application

Brand InScentives

Sensory Marketing with Aroma

Contact Information

Telephone

011 958 0037

FAX

086 503 9503

Address

Baansyfer Ave, Ruimsig

Electronic mail

Areas of Application

The aroma of freshly buttered bread outside a bakery, a whiff of coffee brewing in a hotel lobby

or the smell of Pina Colada in a travel agency.

Aromas can be used to entice, excite and stimulate your clients.

Hotels -Use aromas to encourage guests to relax, create an atmosphere of warmth and an air of luxury and cleanliness.

Shopping Centres - Use aromas in the walkways that create associations with different products encouraging shoppers to go into shops they may not originally have planned to visit. In this way increase feet through the stores and keep customers in-store longer which can result in spontaneous purchases.

Casinos - Excite gamblers and rid the air of stale smoke in the smoking areas.

Banks - Use aromas to calm and de-stress clients as they queue so that they feel more comfortable when talking about money. Create a sense of trust and confidence in customers.

Spas - Use aromas to create a sense of luxury, exclusivity, rest and relaxation

Airlines - Calm frazzled and anxious passengers and link an aroma to the brand.

Franchises - Use aromas to reinforce the product and enhance the atmosphere. At an outdoor store, use the aroma of fresh grass, in a restaurant, black pepper and at a children's store, the sweet smell of oranges.

Hospitals - Disguise the hospital smell which nobody likes and create a pleasant atmosphere for patients and visitors alike, promoting healing and comfort.

Gyms - Use aroma to sanitize, deodorize and freshen and create the impression that gym members have worked out harder than they actually have. Research shows that athletes subjected to certain aromas while working out, believe that their session was better and more productive.

Offices - Use aroma to enhance concentration, reduce error rates, reduce the afternoon slump and create a general sense of well-being for employees.

Events - Make an event really special by adding the element of smell. At the premiere of Charlie and the Chocolate Factory in the U.S.A. the aroma of chocolate was released. We have aromas to suit all events and products.

Retailers of FMCG's - Create a corporate aroma which is released in all outlets and adds value to the brand. Customers smell this aroma elsewhere and are reminded of the brand. Or use an aroma that customers associate with the product and keep them in-store longer improving the sales opportunities for staff and enhancing the environment.