Compiled by Scent Marketing Institute/SCENTtrends

1. Feel safe, secure and nostalgic: Talcum powder
2. Be more alert: Peppermint, citrus
3. Relax: Lavender, vanilla, chamomile
4. Perceive a room as smaller: Barbecue smoke
5. Perceive a room as bigger: Apple, cucumber
6. Buy expensive furniture: Leather, cedar
7. Buy a home: Fresh baked goods
8. Browse longer and spend more: Tailored floral/citrus scents
9. Develop road rage: Unpleasant smells (rotting rubbish, air pollution)
10. Become sexually aroused: For men: pumpkin pie/lavender For women: the sweat of nursing mothers

Note: Individual memory plays a role. If you have had a traumatic experience involving vanilla, you probably will not find that smell pleasant at all.